For the youth oriented Emporio Armani Eyewear collection Giorgio Armani has turned to a male and a female owl to individually model his and her styles from the new line, each featuring a comment from the wearer. The male owl remarks, “That’s what the girls like: a real head turner,” while the female says philosophically, “Daywear for night owls.”

For the signature Giorgio Armani Eyewear collection, Giorgio Armani himself has been photographed as a testimonial for the new collection, underlining the passion he has for designing eyewear, which over the last 15 years has lead the Armani Group to be one of the leading eyewear design companies in the world. Personalizing the campaign further the advertising image’s accompanying text reads simply, “Eyewear from Giorgio Armani.”

Giorgio Armani and Emporio Armani Eyewear collections produced and distributed by Safilo Group, one of Italy’s leading eyewear manufacturers.